http://www.who.int/substance_abuse/publications/global_alcohol_report/en/
As strange
as it may seem, alcohol consumption is one way in determining a countries
economic ‘spirit’. According to CNN Money’s “10 Largest
Economies”, nine of the ten countries consume at least 5.00-7.49 liters per
capita annually, while the majority consume at least 7.5 liters per capita.
India, the
lone outlier, has the one of the fastest growing economies in the world. And
with a population of 1.1 billion people, analysts are expecting India to become
the next spirits
consumption boom.
Other
emerging markets, including China, Brazil, and South Africa, are poised for
further growth in the alcohol business. As real income rises in developing
countries, so does their disposable income, which allows consumers to enjoy
more leisurely activities.
Outside of
the Middle East, North Africa, and parts of Southeast Asia such as Malaysia and
Indonesia, which are predominantly Muslim countries that forbid alcohol
consumption, sub-Saharan Africa, Latin America, and East Asia are considered
the next frontier for global beer, wine, and spirit companies to expand their
brand.
It will be
interesting to see if spirit companies can create an impact in largely
beer-consuming countries, and vice versa. InBev, the largest brewing company in
the world, is currently making serious inroads in China, Vietnam, and South
Korea in hopes of capturing the market.
Based on
your travels around the world, have you noticed different consumption patterns?
Have you observed new brands in new markets?
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